1. Introduction
The Growth X ("TGX," "we," "our," or "us") operates thegrowthx.com and the Meridian marketing intelligence platform. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and platform services.
By accessing or using Meridian, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this policy, please do not use our services.
2. Information We Collect
Account Information
When you create an account or request access to Meridian, we collect information you provide directly, including:
- Full name and professional title
- Business email address
- Company name, size, and industry
- Role and department within your organization
Platform Data
When you connect your marketing accounts to Meridian, we access and process:
- Marketing campaign data, including campaign names, settings, and configurations
- Ad spend data across connected channels (Google Ads, Meta, LinkedIn, TikTok, and other supported platforms)
- Channel performance metrics, including impressions, clicks, conversions, and revenue attribution
- Historical performance data as authorized through your integrations
Usage Data
We automatically collect information about how you interact with Meridian, including:
- Pages visited and features used within the platform
- Session duration and frequency of access
- Decision queue interactions (approvals, overrides, dismissals)
- Device type, browser, and operating system
Communications
We retain records of communications between you and TGX, including:
- Emails and support requests submitted to our team
- Form submissions through our website
- Feedback provided through in-platform surveys or conversations
3. How We Use Your Information
We use the information we collect for the following purposes:
- Provide and improve the Meridian platform — including generating intelligence reports, decision recommendations, and efficiency scoring based on your connected campaign data
- Generate intelligence reports and decision recommendations — by analyzing your campaign data against our benchmark dataset to surface actionable opportunities
- Communicate about your account — including service notifications, product updates, onboarding guidance, and responses to your inquiries
- Aggregate anonymized data for benchmarking — we may use de-identified, aggregated data to improve our intelligence models and provide industry benchmarks. This data is never shared in individually identifiable form
- Ensure security and prevent fraud — by monitoring platform access patterns and maintaining audit logs
- Comply with legal obligations — as required by applicable law
4. Data Security
We take the security of your data seriously. Our security measures include:
- Encryption in transit — all data transmitted between your browser and our servers is encrypted using TLS 1.2 or higher
- Encryption at rest — all stored data is encrypted using AES-256 encryption
- Access controls and authentication — role-based access controls, multi-factor authentication, and strict internal access policies
- Regular security assessments — including vulnerability scanning, penetration testing, and third-party security audits
- Secure infrastructure — our platform is hosted on enterprise-grade cloud infrastructure with SOC 2 compliant providers
Security infrastructure is powered by Bastion X. While we employ commercially reasonable measures to protect your data, no method of transmission or storage is 100% secure.
5. Data Sharing
We do not sell your personal information. We do not rent, trade, or otherwise monetize your data. We share data only under the following limited circumstances:
- Service providers — trusted third-party vendors who help us operate the platform (hosting, analytics, customer support), all bound by strict confidentiality agreements
- Legal requirements — when required by law, regulation, legal process, or enforceable governmental request
- With your consent — when you explicitly authorize us to share your information with a designated third party
- Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
6. Your Rights
You have the following rights regarding your personal information:
- Access — request a copy of the personal information we hold about you
- Correction — request correction of inaccurate or incomplete information
- Deletion — request deletion of your personal information, subject to certain legal exceptions
- Data export — request a portable copy of your data in a commonly used format
- Opt out — unsubscribe from marketing communications at any time via the link in any marketing email
To exercise any of these rights, contact us at privacy@thegrowthx.com. We will respond to your request within 30 days.
7. GDPR Compliance
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the following additional provisions apply:
Lawful Basis for Processing
We process your personal data on the following legal bases:
- Contractual necessity — processing required to provide you with the Meridian platform and fulfill our service agreement
- Legitimate interests — processing necessary for our legitimate business interests (improving our services, security), balanced against your rights
- Consent — where you have given clear consent for us to process your data for a specific purpose
- Legal obligation — where processing is necessary to comply with the law
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. Account information is retained for the duration of your subscription plus 90 days. Connected campaign data is retained for 24 months from the date of last synchronization, unless you request earlier deletion.
International Transfers
Your data may be transferred to and processed in the United States. We ensure appropriate safeguards through Standard Contractual Clauses approved by the European Commission.
Right to Complain
You have the right to lodge a complaint with your local data protection supervisory authority if you believe your data has been processed unlawfully.
8. CCPA Compliance
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information.
Categories of Information Collected
In the preceding 12 months, we have collected the following categories of personal information: identifiers (name, email), professional information (company, title), internet activity (usage data, browsing history within our platform), and commercial information (connected ad spend and campaign data).
Your California Rights
- Right to know — you may request that we disclose the categories and specific pieces of personal information we have collected about you
- Right to delete — you may request deletion of personal information we have collected, subject to certain exceptions
- Right to opt out — you may opt out of the sale of personal information. Note: we do not sell personal information
- Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights
To submit a request, contact us at privacy@thegrowthx.com or call us at (212) 555-0199. We will verify your identity before processing your request.
9. Cookies and Tracking
We use essential cookies to operate the platform (session management, authentication) and analytics cookies to understand usage patterns and improve our services. You can control cookie preferences through your browser settings. Disabling essential cookies may affect platform functionality.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by sending you an email notification.
We encourage you to review this policy periodically. Your continued use of Meridian after any changes constitutes your acceptance of the updated policy.
11. Contact
If you have any questions about this Privacy Policy or our data practices, please contact us:
Email: privacy@thegrowthx.com
Address: The Growth X, New York, NY
General inquiries: faiq@thegrowthx.com